The global app retention rate at 30 days from install stood at 6.83 percent at the beginning of 2020, before plunging to 6.28 percent in March of the same year. Retention rates, however, have not seen a corresponding upward trend. As of the first quarter of 2021, there are close to 3.5 million apps available on the Google Play Store, and 2.2 million apps on the Apple App Store. With the global number of mobile phone users growing steadily, the number of app downloads is also projected to increase. User engagement and retention rates worldwide By 2025, mobile apps are projected to generate over 613 billion U.S. dollars in consumer spending on apps in the third quarter of 2021. However, the Apple app store dominates the market in terms of app revenues, accumulating 21.5 billion U.S. In the third quarter of 2021, users downloaded 27.6 billion apps from Google Play. When comparing the platforms, Google Play generates the largest amount of worldwide app downloads. While some devices have apps pre-installed, users can select apps through applications stores such as the Google Play store for Android, the Apple App Store for iOS, or third-party providers like the Amazon Appstore.
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